We believe in a healthcare ecosystem that promotes positive change and improves patients’ lives.
We fulfill that vision by bridging gaps that our healthcare marketing partners may identify in their operations — gaps in knowledge, in resources, and in execution. We strive to aim higher for a healthier tomorrow by facilitating dialog from those who want to heal and those who seek to be healed. In the healthcare industry, we see three distinct audiences: the inventors, the communicators, and the evaluators. These audiences can have different motivations and jargon, which can create barriers to effective communication.
The inventors are pioneers who create and innovate. They may develop new drugs, devices, or health plans. The communicators are healthcare marketers. They need to be nimble and be technical savvy to understand the why and what was created and relay that information clearly and memorably to the evaluators who make purchasing decisions. Communicators need to translate complexities of disease states, drugs, and devices to the evaluators who are comprised of doctors, patients, and administrators.
How effective is the flow of information from the inventors to the evaluators at your organization? Do you see disconnects, knowledge gaps, or insufficient resources to do what you need to get done by next week, next month, or next year?
This is where BTS Consulting comes in. With decades of experience as inventors, communicators, and evaluators, we have been deeply immersed in each role and know how these audiences communicate and how they like to receive their information.
We will partner with you to diagnose, evaluate, and execute what needs to be done to move the needle forward. We will gain your trust to improve outcomes and help patients live healthier lives.
To help keep our consultants on top of emerging trends and industry news, we are a member of:
We develop partnerships with our healthcare marketing clients so we have a ground-floor insight on how their organizations work to uniquely position them in the marketplace. Our clients trust us to pinpoint their highest-value opportunities, address their critical challenges, and exceed their goals in a timely and cost-efficient manner. We believe custom solutions deliver the greatest competitive advantage and value for our clients.
Specific, Measurable, Aligned, Realistic,
Strengths, Weaknesses, Opportunities, Threats, Trends
Marketing Mix Optimization, Plans, Budgets, Feasibility, Risks
Creative Brief, Design, Content Creation, Milestones
Respond to Internal
The only constant in my 25 years in the health care industry has been change. The industry is endlessly evolving to meet the needs and demands of healthcare providers, payers, regulatory bodies and financial markets. And, at the center of it all is the patient.
In my experience, successfully promoting healthcare products and services requires a keen understanding of the underlying science and a strong appreciation for market dynamics. When I was in pharmaceutical sales, I often heard that a manager can either hire someone with sales experience and teach them the science or hire a medical professional and teach them how to sell. It was difficult to find candidates who were equally comfortable and skilled in both fields.
The challenge can be even greater for a marketing firm specializing in the healthcare. Developing effective business strategy, sales training tools and promotional materials requires understanding the benefits of a product versus the competition (science part) and assessing opportunity, developing a differentiation strategy, identifying appropriate targets and developing a communications plan that customers find compelling (business part).
While this is not easy to do, it is what we specialize in at BTS Consulting.
To this challenge, I bring my diverse experience as a scientist, a marketer, and sales professional at several Fortune 500 pharmaceutical companies and as Director of Healthcare Marketing at an advertising/public relations agency.
Who knew? I was an extra in the movie “The Weatherman” with Nicholas Cage. Check out the scene at the DMV.
Director of Healthcare Marketing, Seroka & Associates
Pharmaceutical Sales, Sanofi, Eli Lilly, Biovail Corporation
Product Management, G.D. Searle & Company, Miller Brewing Company
Research Scientist, Abbott Laboratories, Baxter Healthcare
Associate Faculty, University of Phoenix, School of Business
M.B.A., University of Chicago, Marketing Strategy and Strategic Management
M.S., Roosevelt University, Biology
B.S., Bradley University, Biology
Over the last 12 years, I have been able to partner with my clients to develop and implement strategic marketing plans and promotions designed to build relationships, increase client visibility, and market share. I work directly with clients on day-to-day activities, helping to lighten their load, and ensuring the goals and objectives of their marketing initiatives are met. I also supervise key vendor activities and works closely with the creative team to ensure quality products and service. Some of my accounts that I have worked on include UnitedHealthcare, OptumRx, Avella Specialty Pharmacy, New Century Health, Partners Rx, BidRx, Trilogy Health Insurance, Masimo Corp., Patient Safety Movement, GE Medical, Mayo Clinic Health System, Glacial Ridge Health System, Qiagen, plus many rural hospitals to name a few.
Who knew? Teri has traveled to 22 countries and 49 states. She can’t wait to see Alaska.