AI Transparency & Governance Policy

Last Updated: July 29, 2026

At BTS Consulting (BTShealth.com), we may utilize Artificial Intelligence (AI) to optimize our workflows, analyze complex datasets, and brainstorm innovative marketing campaigns. Because we operate in the life sciences and healthcare sectors, we hold ourselves to the highest standards of data privacy, ethical compliance, and clinical accuracy.

This policy outlines how we govern the use of AI tools to protect our clients, their patients, and our agency’s integrity.

  1. Data Privacy and HIPAA Security Safeguards
    • Zero PHI/PII Input: Our team is strictly prohibited from entering Protected Health Information (PHI), Personally Identifiable Information (PII), or confidential client business data into public or unencrypted AI models.
    • Enterprise-Grade Tools: We only utilize AI platforms that offer enterprise-level data privacy agreements. We ensure that our inputs are never used to train public AI models.
    • Compliance Alignment: All AI workflows are designed to align with HIPAA data security standards and our corporate data protection protocols.
  1. The “Human-at-the-Wheel” Mandate
    • No Automated Delivery: AI is used solely as a collaborative tool for ideation, structuring, and preliminary drafting. No final deliverable is ever generated purely by AI.
    • Expert Review: Every piece of marketing copy, clinical reference, code, or strategic recommendation undergoes exhaustive human review, editing, and validation by a qualified BTS Consulting professional.
  1. Absolute Accuracy and Fact-Checking
    • Zero-Hallucination Policy: AI tools can occasionally generate inaccurate information (“hallucinations”). In the healthcare space, misinformation is unacceptable and can be dangerous.
    • Authoritative Verification: We cross-reference every medical claim, statistic, scientific reference, and legal citation generated during our research process against authoritative, primary healthcare sources before publication.
  1. Intellectual Property and Copyright Protection
    • Originality Standards: We ensure all client deliverables are legally compliant and do not infringe on existing copyrights, trademarks, or proprietary brand assets.
    • No Style Plagiarism: We do not use AI to mimic specific artists, creators, or copyrighted styles without explicit permission and licensing.
  1. Proprietary Prompts and Vetted Technology
    • Custom Prompt Engineering: We design and maintain an internal library of proprietary, life sciences-compliant prompts. This ensures that our AI interactions yield highly accurate, context-aware, and compliant foundational drafts.
    • Agnostic & Vetted Tool Selection: To maintain operational agility, we do not tether our workflows to a single AI vendor. Instead, we utilize a rotating roster of industry-leading, enterprise-grade AI platforms that have earned a reputation for accuracy.
    • Internal Registry: The specific software programs used by our team are managed internally via a secure Approved Software Registry. Tools are vetted by our security officer for data privacy compliance before deployment.

For questions regarding our AI governance or to learn more about how we protect your brand’s data, please contact brad@btshealth.com.