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When Bill Clinton won the presidential election in 1992, he asked George H.W. Bush if he can give him any advice from his experience as president. President Bush’s advice was to never do anything others can do. Implication was clear. A president should not be spending his valuable...

Lies, Damn Lies, and Statistics You have probably heard the quote, commonly attributed to former British prime minister Benjamin Disraeli, although that attribution may itself be untrue, that “there are three kinds of lies: lies, damned lies, and statistics." I don’t agree because I don’t think statistics lie. Statistics may...

It was a brutal winter. It seemed like I was driving through an unending long dark tunnel but fortunately, now I see some light up ahead. It’s certainly a welcome sight. This seems like an appropriate metaphor for some marketing teams. Despite, herculean efforts, nothing seems...

In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities. Below, I finish this series with four more trends that need marketers’ attention. Social Learning Outperforms Remote Learning: When I was a sales rep,...

It can be uncomfortable and daunting to rethink and reevaluate how and who we communicate with and how we allocate our resources for marketing but it needs to be done. Previously I wrote a post about trends that businesses should adapt to and embrace in...

"Publish or perish," that was a common saying when I worked in a lab.  Now as a marketer, I sometimes wonder what would be equivalent to that in this field? “Adapt or perish” comes to mind. In my case, that is like teaching a middle-aged...