"Publish or perish," that was a common saying when I worked in a lab. Now as a marketer, I sometimes wonder what would be equivalent to that in this field? “Adapt or perish” comes to mind. In my case, that is like teaching a middle-aged...
Early in high school, my English teacher said something to me that I can’t forget. I was reading an essay by some famous author and it was difficult to understand. It had big words that I had never heard and the prose seemed unnecessarily complicated....
Insightful Business Analysis + Effective Execution Trying to sell a product or service without a well thought out marketing plan is like throwing something at the wall and hoping it sticks. This has one advantage and two disadvantages. The advantage is it is easy to do...
Any healthcare marketing professional will tell you that February always looms large on the horizon, no matter the time of year. February is Heart Month, and it is the best time of year to disseminate heart health content. Do you have a heart health content...
The New Year is a time for resolutions. So, while you’re resolving to hit the gym a little more, or eat healthier, consider also getting your corporate brand style guide in shape. Even if your personal resolution doesn’t last beyond Spring, a well-executed style guide...
Communicating complex scientific information comes in many flavors. The first step is to recognize that audience has varying abilities to digest complex content. Like three layers of Neapolitan, we can broadly divide our audience into three categories in terms of their facility comprehending technical information:...
A saying attributed to John Wanamaker generally produces nervous smiles from many marketers "Half the money I spend on advertising is wasted; the trouble is I don't know which half." I don’t know about the 50% part but the sentiment is usually true. If you...
We are incessantly told that businesses need to utilize social media. That it is crucial to survival in this digital age. We need to post frequently. We need to be on several social media sites. We need to have great content. Educate and not sell....
With tight marketing budgets, a dilemma for marketers is how best to allocate the money to many service lines that may need attention. The doctors may complain that their specialty is not being adequately supported. There may even be inter-departmental politics involved and bad feelings...
While hospitals, health systems, and medical practices have embraced standard social media platforms like Facebook and Twitter, they have been slow to integrate Instagram. Instagram’s healthcare marketing benefits include attracting new patients, increasing traffic to your website and other social media pages, and building community...