Our Blog — BTS Consulting
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Our Blog

We are facing an unprecedented crisis. While safety of our families and communities takes precedence, we still have our jobs to do. Despite plethora of evidence for almost a century advising against it, marketing invariably becomes a casualty during economic downturns. Reminds me of a...

It was heart-breaking to see my adult daughter cry. She was planning her wedding with meticulous detail but then the world turned upside down. However, I was proud to see how she reacted and what she was able to pull off. When I was her...

In my blog “MARKETING — SHOULD YOU TRUST YOUR GUT?”, intuition was defined as “affectively charged judgments that arise through rapid, nonconscious, and holistic associations.” It’s that small voice inside us that senses danger, questions validity of information, and suspects dishonesty as someone is telling their side of the...

A while back I read the book, Straight from the Gut, written by the “world’s toughest boss.” Of course that would be former GE CEO, Jack Welsh. Neutron Jack had quite a run at GE where he supposedly fired about 100,000 employees. While I found...

When Bill Clinton won the presidential election in 1992, he asked George H.W. Bush if he can give him any advice from his experience as president. President Bush’s advice was to never do anything others can do. Implication was clear. A president should not be spending his valuable...

Lies, Damn Lies, and Statistics You have probably heard the quote, commonly attributed to former British prime minister Benjamin Disraeli, although that attribution may itself be untrue, that “there are three kinds of lies: lies, damned lies, and statistics." I don’t agree because I don’t think statistics lie. Statistics may...

It was a brutal winter. It seemed like I was driving through an unending long dark tunnel but fortunately, now I see some light up ahead. It’s certainly a welcome sight. This seems like an appropriate metaphor for some marketing teams. Despite, herculean efforts, nothing seems...