It is often said that timing is everything. I'm not comfortable making such a sweeping statement, but I do agree that proper timing is one of the most important ingredients in successful marketing campaigns. As I was reviewing the BTS Health Blog, I noticed I...
Happy New Year! Where did 2018 go? Time just flies by. I made a New Year’s resolution and technically speaking, I have not broken it. However, I am giving myself the benefit of the doubt. As marketers, we should all resolve to do a few things...
In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities. Below, I finish this series with four more trends that need marketers’ attention. Social Learning Outperforms Remote Learning: When I was a sales rep,...
It can be uncomfortable and daunting to rethink and reevaluate how and who we communicate with and how we allocate our resources for marketing but it needs to be done. Previously I wrote a post about trends that businesses should adapt to and embrace in...
"Publish or perish," that was a common saying when I worked in a lab. Now as a marketer, I sometimes wonder what would be equivalent to that in this field? “Adapt or perish” comes to mind. In my case, that is like teaching a middle-aged...
Early in high school, my English teacher said something to me that I can’t forget. I was reading an essay by some famous author and it was difficult to understand. It had big words that I had never heard and the prose seemed unnecessarily complicated....
Insightful Business Analysis + Effective Execution Trying to sell a product or service without a well thought out marketing plan is like throwing something at the wall and hoping it sticks. This has one advantage and two disadvantages. The advantage is it is easy to do...
Any healthcare marketing professional will tell you that February always looms large on the horizon, no matter the time of year. February is Heart Month, and it is the best time of year to disseminate heart health content. Do you have a heart health content...
The New Year is a time for resolutions. So, while you’re resolving to hit the gym a little more, or eat healthier, consider also getting your corporate brand style guide in shape. Even if your personal resolution doesn’t last beyond Spring, a well-executed style guide...
Communicating complex scientific information comes in many flavors. The first step is to recognize that audience has varying abilities to digest complex content. Like three layers of Neapolitan, we can broadly divide our audience into three categories in terms of their facility comprehending technical information:...