In my blog “MARKETING — SHOULD YOU TRUST YOUR GUT?”, intuition was defined as “affectively charged judgments that arise through rapid, nonconscious, and holistic associations.” It’s that small voice inside us that senses danger, questions validity of information, and suspects dishonesty as someone is telling their side of the...
A while back I read the book, Straight from the Gut, written by the “world’s toughest boss.” Of course that would be former GE CEO, Jack Welsh. Neutron Jack had quite a run at GE where he supposedly fired about 100,000 employees. While I found...
When Bill Clinton won the presidential election in 1992, he asked George H.W. Bush if he can give him any advice from his experience as president. President Bush’s advice was to never do anything others can do. Implication was clear. A president should not be spending his valuable...
Lies, Damn Lies, and Statistics You have probably heard the quote, commonly attributed to former British prime minister Benjamin Disraeli, although that attribution may itself be untrue, that “there are three kinds of lies: lies, damned lies, and statistics." I don’t agree because I don’t think statistics lie. Statistics may...
When I was in college, there was a study room adjacent to the library that I liked to study in because talking was not considered an offense you could be incarcerated for. The room had brick walls and on one of the bricks a student...
It was a brutal winter. It seemed like I was driving through an unending long dark tunnel but fortunately, now I see some light up ahead. It’s certainly a welcome sight. This seems like an appropriate metaphor for some marketing teams. Despite, herculean efforts, nothing seems...
It is often said that timing is everything. I'm not comfortable making such a sweeping statement, but I do agree that proper timing is one of the most important ingredients in successful marketing campaigns. As I was reviewing the BTS Health Blog, I noticed I...
Happy New Year! Where did 2018 go? Time just flies by. I made a New Year’s resolution and technically speaking, I have not broken it. However, I am giving myself the benefit of the doubt. As marketers, we should all resolve to do a few things...
In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities. Below, I finish this series with four more trends that need marketers’ attention. Social Learning Outperforms Remote Learning: When I was a sales rep,...
It can be uncomfortable and daunting to rethink and reevaluate how and who we communicate with and how we allocate our resources for marketing but it needs to be done. Previously I wrote a post about trends that businesses should adapt to and embrace in...