Our Blog

16 Jun Bring Patients Back and Start Generating Revenue

Posted at June 16, 2020 in Campaigns, Content Creation, Marketing, Social Media, Strategy, Uncategorized

As healthcare organizations begin planning to re-open fully and start performing elective procedures, we have developed a checklist of best practices to make a smooth transition to the new normal. These steps will help bring patients back by providing them the information they need to...

26 May B2B Marketing During A Pandemic

Posted at May 26, 2020 in Marketing, Strategy, Uncategorized

We are facing an unprecedented crisis. While safety of our families and communities takes precedence, we still have our jobs to do. Despite plethora of evidence for almost a century advising against it, marketing invariably becomes a casualty during economic downturns. Reminds me of a...

09 Apr Productivity Does Not Have a Zipcode

Posted at April 9, 2020 in Business, Marketing

It was heart-breaking to see my adult daughter cry. She was planning her wedding with meticulous detail but then the world turned upside down. However, I was proud to see how she reacted and what she was able to pull off. When I was her...

05 Dec Marketing — Making Your Best Decision

Posted at December 5, 2019 in Business, Strategy

In my blog “MARKETING — SHOULD YOU TRUST YOUR GUT?”, intuition was defined as “affectively charged judgments that arise through rapid, nonconscious, and holistic associations.” It’s that small voice inside us that senses danger, questions validity of information, and suspects dishonesty as someone is telling their side of the...

07 Nov Marketing — Should You Trust Your Gut?

Posted at November 7, 2019 in Marketing, Strategy

A while back I read the book, Straight from the Gut, written by the “world’s toughest boss.” Of course that would be former GE CEO, Jack Welsh. Neutron Jack had quite a run at GE where he supposedly fired about 100,000 employees. While I found...

05 Sep Don’t Do Anything Others Can Do

Posted at September 5, 2019 in Marketing, Strategy

When Bill Clinton won the presidential election in 1992, he asked George H.W. Bush if he can give him any advice from his experience as president. President Bush’s advice was to never do anything others can do. Implication was clear. A president should not be spending his valuable...

24 Jul Google Ad Metrics

Posted at July 24, 2019 in Business, Campaigns, Google Ads, Marketing, Metrics

Lies, Damn Lies, and Statistics You have probably heard the quote, commonly attributed to former British prime minister Benjamin Disraeli, although that attribution may itself be untrue, that “there are three kinds of lies: lies, damned lies, and statistics." I don’t agree because I don’t think statistics lie. Statistics may...

03 Apr Light at the End of the Tunnel

Posted at April 3, 2019 in Marketing, Strategy

It was a brutal winter. It seemed like I was driving through an unending long dark tunnel but fortunately, now I see some light up ahead. It’s certainly a welcome sight. This seems like an appropriate metaphor for some marketing teams. Despite, herculean efforts, nothing seems...

05 Mar Timing Healthcare Marketing Campaigns for Maximum Impact

Posted at March 5, 2019 in Campaigns, Marketing, Strategy

It is often said that timing is everything. I'm not comfortable making such a sweeping statement, but I do agree that proper timing is one of the most important ingredients in successful marketing campaigns. As I was reviewing the BTS Health Blog, I noticed I...