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Our Blog

With tight marketing budgets, a dilemma for marketers is how best to allocate the money to many service lines that may need attention. The doctors may complain that their specialty is not being adequately supported. There may even be inter-departmental politics involved and bad feelings...

While hospitals, health systems, and medical practices have embraced standard social media platforms like Facebook and Twitter, they have been slow to integrate Instagram. Instagram’s healthcare marketing benefits include attracting new patients, increasing traffic to your website and other social media pages, and building community...

This is a difficult question and the answer depends on your marketing objectives. Drip or lead nurturing campaigns aim to contact a targeted audience, generally through e-mail, a certain number of times over a certain period of time. They are effective because mailings are made at...

A lead nurturing campaign, also called a drip campaign, involves a series of touchpoints with prospective leads to inform them about your products or services through engaging content with the objective of moving them down the sales funnel. A series of e-mails to potential customers who...