Situation
Vitazi.ai is a digital health company transforming population health screening with AI-assisted retinal diagnostics. Its flagship solution and proprietary technology enables HCPs and Optometrists to identify early signs of diabetic retinopathy as well as 3 other diseases and other conditions using a portable, point-of-care system to save vision loss.
Task
Despite a compelling product, Vitazi.ai turned to BTS consulting for support in:
- Creating Oculomics content
- Building market awareness among target audiences
- Lead generation
- Driving patient adoption and usage at the point of care
- Equipping their team with effective sales tools
- Establishing the brand and CEO as trusted leaders in AI-powered diagnostics
Action
BTS Consulting developed an integrated launch program that combined digital strategy, design, and messaging:
- Designed a targeted outreach strategy for each target
- Created a compelling, data-driven sales presentation
- Crafted a cohesive social media strategy
- Developed educational, patient-facing materials tailored to primary care
Marketing & Brand Growth
We helped Vitazi.ai strengthen lead generation by combining scientific fluency with strategic marketing execution. We first clarified and developed the the target personas, clinical decision-makers, health system partners, and potential distribution collaborators, using Jobs-To-Be-Done framwork to ensure outreach was precise. From there, we created content that delivered real value upfront, positioning Vitazi.ai as a credible innovator in AI-powered Oculomics. Our multi-channel approach blended inbound tactics such as thought leadership content and SEO with outbound efforts like personalized email sequences and LinkedIn engagement. Equally important, we built nurturing pathways that guided prospects from initial awareness through evaluation, ensuring no opportunity was lost after the first touchpoint. By continuously refining campaigns based on engagement data, BTS enabled Vitazi.ai to attract higher-quality leads, accelerate partner conversations, and set the foundation for scalable growth.
Results
BTS helped Vitazi.ai move from early traction to commercial momentum by delivering full-funnel marketing support from lead gen to thought leadership. Our strategic storytelling, sales enablement tools, and adoption campaigns positioned Vitazi.ai as a clinical partner in AI-driven population health.
1500
patients seen daily across 11 clinics, 3 surgery centers, and 10 optical shops, with a secured collaboration with largest ophthamology network in state
2
national speaking engagements for CEO
3x
more screenings from patient education
