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Business

24 Jul

Posted at July 24, 2019 in Business, Campaigns, Google Ads, Marketing, Metrics

Lies, Damn Lies, and Statistics You have probably heard the quote, commonly attributed to former British prime minister Benjamin Disraeli, although that attribution may itself be untrue, that “there are three kinds of lies: lies, damned lies, and statistics." I don’t agree because I don’t think statistics lie. Statistics may...