Business Archives — BTS Consulting

Life Sciences Marketing Strategy: What High-Performance Brands Do Differently

February 18, 2026/in Business, Campaigns, Content Creation, Marketing, Strategy/by Brad Saeed

From SEO to GEO: How Life Sciences Marketers Stay Visible in an AI-First Search World

January 26, 2026/in Business, Campaigns, Content Creation, Marketing, Strategy/by Teri Krause

Top 7 Expectations Life Sciences Marketing Teams Will Face in 2026

January 6, 2026/in Business, Marketing, Strategy/by Teri Krause

Rethinking Regulatory Submissions in the AI Era: How FDA’s Elsa May Reshape Sponsor Strategy

August 28, 2025/in Business, Strategy/by Teri Krause

Why Life Sciences Marketing Requires a Specialist Approach

July 22, 2025/in Business, Marketing, Strategy/by Brad Saeed

Image representing CRM cleanup and data hygiene in marketing systems.

Why Cleaning Up Your CRM Is a Marketing Task You Can’t Afford to Skip

June 3, 2025/in Business, Marketing/by Teri Krause

Choosing the Right Marketing Metrics, Measuring the Right Things (2025 Update)

May 2, 2025/in Business, Marketing/by Brad Saeed

AEO

What is Answer Engine Optimization (AEO)? 8 Core Strategies to Boost Your Visibility

March 12, 2025/in Business, Marketing, Strategy/by Teri Krause

Marketing Blunders

Lessons from Marketing Blunders in Healthcare — Part 3

February 5, 2025/in Business, Marketing, Strategy/by Brad Saeed

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