Campaigns Archives — BTS Consulting
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Campaigns

Lies, Damn Lies, and Statistics You have probably heard the quote, commonly attributed to former British prime minister Benjamin Disraeli, although that attribution may itself be untrue, that “there are three kinds of lies: lies, damned lies, and statistics." I don’t agree because I don’t think statistics lie. Statistics may...

This is a difficult question and the answer depends on your marketing objectives. Drip or lead nurturing campaigns aim to contact a targeted audience, generally through e-mail, a certain number of times over a certain period of time. They are effective because mailings are made at...

A lead nurturing campaign, also called a drip campaign, involves a series of touchpoints with prospective leads to inform them about your products or services through engaging content with the objective of moving them down the sales funnel. A series of e-mails to potential customers who...