Campaigns Archives — BTS Consulting
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Campaigns

This is a difficult question and the answer depends on your marketing objectives. Drip or lead nurturing campaigns aim to contact a targeted audience, generally through e-mail, a certain number of times over a certain period of time. They are effective because mailings are made at...

A lead nurturing campaign, also called a drip campaign, involves a series of touchpoints with prospective leads to inform them about your products or services through engaging content with the objective of moving them down the sales funnel. A series of e-mails to potential customers who...