Content Creation Archives — BTS Consulting
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Content Creation

It can be uncomfortable and daunting to rethink and reevaluate how and who we communicate with and how we allocate our resources for marketing but it needs to be done. Previously I wrote a post about trends that businesses should adapt to and embrace in...

"Publish or perish," that was a common saying when I worked in a lab.  Now as a marketer, I sometimes wonder what would be equivalent to that in this field? “Adapt or perish” comes to mind. In my case, that is like teaching a middle-aged...

Communicating complex scientific information comes in many flavors. The first step is to recognize that audience has varying abilities to digest complex content. Like three layers of Neapolitan, we can broadly divide our audience into three categories in terms of their facility comprehending technical information:...