Happy New Year! Where did 2018 go? Time just flies by. I made a New Year’s resolution and technically speaking, I have not broken it. However, I am giving myself the benefit of the doubt. As marketers, we should all resolve to do a few things...
In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities. Below, I finish this series with four more trends that need marketers’ attention. Social Learning Outperforms Remote Learning: When I was a sales rep,...
It can be uncomfortable and daunting to rethink and reevaluate how and who we communicate with and how we allocate our resources for marketing but it needs to be done. Previously I wrote a post about trends that businesses should adapt to and embrace in...
"Publish or perish," that was a common saying when I worked in a lab. Now as a marketer, I sometimes wonder what would be equivalent to that in this field? “Adapt or perish” comes to mind. In my case, that is like teaching a middle-aged...
Early in high school, my English teacher said something to me that I can’t forget. I was reading an essay by some famous author and it was difficult to understand. It had big words that I had never heard and the prose seemed unnecessarily complicated....
Insightful Business Analysis + Effective Execution Trying to sell a product or service without a well thought out marketing plan is like throwing something at the wall and hoping it sticks. This has one advantage and two disadvantages. The advantage is it is easy to do...
A saying attributed to John Wanamaker generally produces nervous smiles from many marketers "Half the money I spend on advertising is wasted; the trouble is I don't know which half." I don’t know about the 50% part but the sentiment is usually true. If you...
With tight marketing budgets, a dilemma for marketers is how best to allocate the money to many service lines that may need attention. The doctors may complain that their specialty is not being adequately supported. There may even be inter-departmental politics involved and bad feelings...
Whether it is simply a desire to diversify or to come up with a drug delivery system, many pharmaceutical companies are dipping their toes into the world of medical devices. On the surface it may seem that marketing a medical device may just require a...
This is a difficult question and the answer depends on your marketing objectives. Drip or lead nurturing campaigns aim to contact a targeted audience, generally through e-mail, a certain number of times over a certain period of time. They are effective because mailings are made at...