Strategy Archives — BTS Consulting
143
archive,category,category-strategy,category-143,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-10.1,wpb-js-composer js-comp-ver-5.5.5,vc_responsive

Strategy

In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities. Below, I finish this series with four more trends that need marketers’ attention. Social Learning Outperforms Remote Learning: When I was a sales rep,...

Insightful Business Analysis + Effective Execution Trying to sell a product or service without a well thought out marketing plan is like throwing something at the wall and hoping it sticks. This has one advantage and two disadvantages. The advantage is it is easy to do...

A saying attributed to John Wanamaker generally produces nervous smiles from many marketers "Half the money I spend on advertising is wasted; the trouble is I don't know which half." I don’t know about the 50% part but the sentiment is usually true. If you...

With tight marketing budgets, a dilemma for marketers is how best to allocate the money to many service lines that may need attention. The doctors may complain that their specialty is not being adequately supported. There may even be inter-departmental politics involved and bad feelings...