Happy New Year! Where did 2018 go? Time just flies by. I made a New Year’s resolution and technically speaking, I have not broken it. However, I am giving myself the benefit of the doubt. As marketers, we should all resolve to do a few things...
In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities. Below, I finish this series with four more trends that need marketers’ attention. Social Learning Outperforms Remote Learning: When I was a sales rep,...
Any healthcare marketing professional will tell you that February always looms large on the horizon, no matter the time of year. February is Heart Month, and it is the best time of year to disseminate heart health content. Do you have a heart health content...
We are incessantly told that businesses need to utilize social media. That it is crucial to survival in this digital age. We need to post frequently. We need to be on several social media sites. We need to have great content. Educate and not sell....