Healthcare Marketing: A Prescription for Instagram Success


Healthcare Marketing: A Prescription for Instagram Success

While hospitals, health systems, and medical practices have embraced standard social media platforms like Facebook and Twitter, they have been slow to integrate Instagram. Instagram’s healthcare marketing benefits include attracting new patients, increasing traffic to your website and other social media pages, and building community rapport. It also provides the opportunity to humanize your brand and make an emotional connection with your audience.

Here are best practices you should keep in mind when getting started with Instagram:

  • Plan your strategy
    • What makes your brand unique
    • Develop an audience persona to know what’s relevant and important to them
    • What are your competitors doing
    • Remember to adhere to privacy standards for all content and posts
  • Create a descriptive username that is memorable
  • Create a meaningful description of your organization that will resonate with your target audience
  • Visual content should be eye-catching, engaging, and shareable
    • Content should be a balance between educational and inspirational
    • Tell great stories by painting a picture with your captions and text
    • Post good quality photos and video
  • Focus on quality – not quantity
    • Mondays and Thursdays tend to drive the most engagement
  • Promote Instagram channel
    • Use ‘Explore’ feature
    • Tag people and locations
    • Use hashtags
    • Promote on your blog, website, landing page, and other social media channels
    • Link each of your social media channels if possible
  • Keep up with Instagram trends and changes

Watch for our blog on the types of content that will help boost your healthcare brands’ social outreach, enhance your storytelling, and increase your patient engagement.