Situation:
Masimo, a global medical technology company, invented innovative non-invasive medical devices for pulse oximetry and continuous total hemoglobin monitoring. Masimo wanted to target the consumer market with its pulse oximetry products: MightySatTM and iSpO2®. At this point, Masimo had only sold its products through Amazon. They wanted to create a consumer eCommerce website to sell their blood monitoring portfolio directly to consumers.
Task:
Create a user-friendly CMS eCommerce website that would create another point of sale for Masimo products.
Action:
Defined target market, created buyer personas, and developed marketing strategy to attract these customers identified and implemented required scope of the eCommerce site along with its structure. Created:
Results:
In the first six months, sales of MightySat and iSpO2 increased by 135%. The client has acquired 13 Professional Athlete Brand Ambassadors, 7 Amateur Athlete Brand Ambassadors, and 3 Coach & Trainer Brand Ambassadors.