Medical Device Marketing to Consumers — BTS Consulting
15283
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Masimo Personal Health

Launching a Medical Device to Consumers

Category
Content Marketing, Design, Featured, Websites
About This Project

Situation:

Masimo, a global medical technology company, invented non-invasive state-of-the-art technology and medical devices for pulse oximetry and continuous total hemoglobin monitoring. Masimo wanted to target the consumer market with its pulse oximetry products: MightySatTM and iSpO2®. At this point, Masimo had only sold its products through Amazon. They wanted to create a consumer eCommerce website to sell their blood monitoring portfolio directly to consumers.

Task:

Create a user-friendly CMS eCommerce website that would create another point of sale for Masimo products.

Action:

Defined target market and developed marketing strategy to attract these customers. Developed the scope of the eCommerce site along with its structure. Created:

  • eCommerce WordPress site with shopping cart
  • Flexible platform to allow future enhancements in terms of components and features
  • A custom dashboard that allows client to manage content easily
  • Responsive custom design that adheres to brand guidelines
  • Content that is consumer friendly with social sharing integration
  • Search Engine Optimization
  • Integrated PayPal and Amazon fulfillment

Results:

In the first six months, sales of MightySat and iSpO2 increased by 135%. The client has acquired 13 Professional Athlete Brand Ambassadors, 7 Amateur Athlete Brand Ambassadors, and 3 Coach & Trainer Brand Ambassadors.