OptumRx — BTS Consulting
15347
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OptumRx

Member Education

Category
Content Marketing, Design
About This Project

Situation:

OptumRx needed to increase member satisfaction.

Task:

Develop a plan that would help increase member satisfaction. Plan included adding educational information to member portal so members could access educational information 24/7/365. Develop member education pieces to help members learn about certain medical conditions.

Action:

Researched and identified medical conditions or issues that were of concern. Developed over 25 education topics, such as diabetes, eating healthy, being active, high blood pressure, and donut hole explanation. Created content and design of member education pieces. Translated content for a set in Spanish along with design.

Results:

Along with other initiatives, this led to a 15% increase in member satisfaction.