Patient Safety Movement Foundation — BTS Consulting
15326
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Patient Safety Movement Foundation

Multilingual Website Development with Custom Functionality

Category
Content Marketing, Design, Featured, Strategy, Websites
About This Project

Situation:

The Patient Safety Movement has a goal of zero preventable patient deaths by 2020. The organization needed a robust website to educate and encourage its target audience to join the movement and make contributions, commitments & pledges, and share patient stories.

Task:

Create a robust website to target four identified audiences — patients, healthcare professionals, technology companies, and partners. Create a robust functionality with user login and user specific forms and dashboards to increase participation. Highlight challenges and solutions to reach participation and contribution goals.

Action:

Developed strategy to enhance user experience and improve participation to reach various audiences. Created an entirely new responsive CMS sites on WordPress platform with the following features:

  • Flexible architecture to allow for future enhancements for components and features
  • A custom dashboard that allows client to manage content easily
  • Custom user dashboards for all 4 identified segments
  • Social Sharing integration
  • Google analytics and Search Engine Optimization
  • Extensive custom post types for easy postings
  • Extensive event section for yearly Summits

Results:

As of the 5th Annual World Patient Safety, Science & Technology Summit in 2017 the Movement had 538 Healthcare Professional Commitments, 69 Healthcare Technology Company Open Data Pledges, and 54 Patient Stories. For this summit, we created multi-lingual functionality to the site for Spanish and German to accommodate the increased international traffic to the site.