Situation:
The Patient Safety Movement has a goal of zero preventable patient deaths. The organization needed a robust website to educate and encourage its target audience to join the movement, donate, make commitments & pledges, and share patient stories. The organization also wanted to implement eCommerce to its site.
Task:
Create a robust website to target five identified audiences — patients, healthcare professionals, technology companies, Actionable Patient Safety Solutions (APSS) users and partners. Create a robust functionality with user login and user-specific forms, user-specific dashboards to increase participation within APSS workgroups and highlight challenges and solutions to reach participation and contribution goals. Create a Shop for different SKUs. that include T-shirts, ball caps, pins, bags, and APSS workbooks.
Action:
Developed strategy to enhance user experience and improve participation to reach various audiences. Created an entirely new responsive WordPress platform with the following features:
Results:
As of the 7th Annual World Patient Safety, Science & Technology Summit in 2019 the Movement had a 773% increase in Commitment made by Healthcare Professionals, 28.9% increase in Healthcare Technology Company Open Data Pledges, and 57.04% increase in Patient Stories submitted. The Shop generated almost $3,000 in revenue during its first quarter.