Patient Safety Movement Foundation

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Situation:

The Patient Safety Movement has a goal of zero preventable patient deaths. The organization needed a robust website to educate and encourage its target audience to join the movement, donate, make commitments & pledges, and share patient stories. The organization also wanted to implement eCommerce to its site.

Task:

Create a robust website to target five identified audiences — patients, healthcare professionals, technology companies, Actionable Patient Safety Solutions (APSS) users and partners. Create a robust functionality with user login and user-specific forms, user-specific dashboards to increase participation within APSS workgroups and highlight challenges and solutions to reach participation and contribution goals. Create a Shop for different SKUs. that include T-shirts, ball caps, pins, bags, and APSS workbooks.

Action:

Developed strategy to enhance user experience and improve participation to reach various audiences. Created an entirely new responsive WordPress platform with the following features:

• Flexible architecture to allow for future enhancements for components and features
• A custom dashboard that allows the client to manage content easily
• Custom user dashboards for all 4 identified segments
• Custom Discussion Boards for APSS Workgroups
• Social Sharing integration
• Google Analytics and Search Engine Optimization
• Extensive custom post types for easy postings
• Extensive event section for yearly Summits
• Implement WooCommerce and create pages for the Shop

Results:

As of the 7th Annual World Patient Safety, Science & Technology Summit in 2019 the Movement had a 773% increase in Commitment made by Healthcare Professionals, 28.9% increase in Healthcare Technology Company Open Data Pledges, and 57.04% increase in Patient Stories submitted. The Shop generated almost $3,000 in revenue during its first quarter.