RPRD Diagnostics

https://www.rprdx.com/

Situation:

RPRD Diagnostics (Right Patient, Right Drug) specializes in providing pharmacogenomics solutions, including diagnostic, analysis and consulting services to providers, researchers, and drug developers. Due to BTS’ background in molecular biology, RPRDx sought our assistance for website development and creation of a new corporate brochure.

Task:

1) Develop a website that highlights its science-driven innovations and testing platforms. Create a page for webinar signup to capture audience information.

2) Concept, design, and create a corporate brochure highlighting RPRDx mission and vision, team of experts, and each market segment.

Action:

Perform a website analysis of existing site and competitor sites to build a foundation to develop a more robust website to meet defined goals. Develop two concepts that incorporated some elements from a product brochure. These elements along with the look and feel of the corporate brochure will be the start to developing brand guidelines. After a concept was chosen, the brochure layout was created. The brochure was printed in time for a critical meeting.

Results:

RPRD Diagnostics website is a clean design, easy to navigate, and captures leads and webinar attendees. The webinar had a 300% conversion rate. In the first 6 months since launch of the new website design sessions were up  24% and page views increased 22%. The new corporate brochure was added as a download to the website and is handed out at meetings and conferences as well as mailed to potential clients.