Sectors

Diagnostics & Lab Testing

Equipment Manufacturers, IVD, Imaging, CLIA, LDT, and CDx

Driving clarity, differentiation, and clinical adoption

The diagnostics and lab testing industry is pivotal to modern healthcare, encompassing everything from routine screenings to highly specialized In Vitro Diagnostics (IVD), CLIA-certified labs, Lab-Developed Tests (LDTs), and critical companion diagnostics (CDx). Marketing here demands precision, clarity, practicality, differentiation, and an understanding of clinical utility and regulatory nuances.

Key Challenges We Address:

Articulating the clinical value and differentiating complex testing methodologies.
Navigating specific regulatory requirements (CLIA, FDA, IVDR).
Educating clinicians and healthcare systems on adoption.
Positioning for reimbursement and market access.
Building trust and credibility in a data-driven environment.

How We Deliver Impact:

Our Predict analytics identify key adoption barriers and stakeholder needs.
We Prepare messaging that clearly articulates clinical utility and provides economic rationale to facilitate adoption, differentiates based on 6 criteria: sensitivity, specificity, safety, cost, ease of use, and reimbursement.
We Produce assets that simplify complex test methodologies.
Our Promote efforts ensure your diagnostic solutions reach the right labs and clinicians. Every engagement is built to drive measurable outcomes, from awareness and audience engagement to qualified opportunities and downstream pipeline influence.

“… Whether it’s been strategic guidance, creative development, or tactical execution, BTS has consistently been a reliable and responsive partner. Their collaborative approach, industry expertise, and ability to translate complex science into clear, compelling marketing assets have made a significant impact on our visibility and growth. I highly recommend BTS Consulting to any life science organization looking for a true marketing partner.”

Papa Kofi Baffour-Awuah, Senior Market Manager — Sysmex Inostics

Uncover how we elevate diagnostic and lab testing brands.

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Sectors

Diagnostics & Lab Testing

Driving clarity, differentiation, and clinical adoption

Key Challenges We Address:

How We Deliver Impact:

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