“I’ve had the pleasure of working with BTS Consulting for several years, and I can confidently say they’ve been an exceptional strategic marketing partner for Sysmex Inostics. From the outset, Teri Krause and her team have demonstrated a deep understanding of the life sciences industry and have consistently delivered high-quality work that aligns with our brand vision and business goals. BTS has been instrumental in helping us build and execute marketing strategies that position us effectively in a highly competitive market. Their team supported us through a full company rebrand, including the development of new messaging, visual identity, and collateral that clearly communicate our value proposition to both clinical and research audiences. They also redesigned and launched our website, resulting in a more modern, user-friendly platform that supports lead generation and better reflects our evolving business. In addition to branding and digital work, BTS has helped us plan and launch comprehensive marketing campaigns, develop key research-driven content pieces, and create impactful sales tools for our team. Whether it’s been strategic guidance, creative development, or tactical execution, BTS has consistently been a reliable and responsive partner. Their collaborative approach, industry expertise, and ability to translate complex science into clear, compelling marketing assets have made a significant impact on our visibility and growth. I highly recommend BTS Consulting to any life science organization looking for a true marketing partner.”
Papa Kofi Baffour-Awuah, Senior Market Manager — Sysmex Inostics
“Teri and the team at BTS have been my second set of trusted marketing hands for the last 6 years, during my tenure at QIAGEN, Arc Bio, and Clinical Genomics. I met Teri when I took on the QuantiFERON-TB assay for North America at QIAGEN. There, our relationship revolved around creating marketing collateral together. I was utterly amazed at the turn-around time. At Arc Bio, a start-up focused on NGS detection of infectious diseases, I needed a creative partner that could work in a timely fashion and not charge me an arm and a leg. As usual, I was always impressed with their work! Together we worked on the following items, and I’m sure I’m missing something: business cards, several pieces of collateral, email drip campaigns, webinars, and demo videos. Currently, at Clinical Genomics, BTS is my social media arm of marketing. They have helped me expand our social presence and reach. It’s almost immeasurable the improvements they have made to our posts and digital ad content. There is so much I could not have done in my career without Teri and all the folks at BTS. Thank you!”
Tracy Vandenbroek, Sr. Director, Marketing — Clinical Genomics, QIAGEN, Arc Bio
“The staff at BTS Consulting that work with us feel like part of our team. We operate a small non-profit and BTS Consulting is really an extension of our “family” and they always give their 110% on our projects, ask great questions, give great feedback and are really dedicated to creating a final product that is best for us and visitors of our website. The team is personable, courteous, patient, and most importantly are calm during chaos.”
Ariana Longley, MPH, Vice President – Patient Safety Movement Foundation
“I worked with BTS on many projects over the course of a few years and was always very happy with their work, professionalism, responsiveness, and turnaround time. We often had very urgent projects, and BTS always went the extra mile to meet our deadlines, while ensuring high-quality work. BTS helped us create new marketing materials for a highly segmented and complicated market and demonstrated disciplined attention to detail when conforming to our strict creative and content branding guidelines. BTS helped us design educational and training materials, sales aids, and marketing collateral for presentations, trade shows, journals etc. to promote our product and illustrate its advantages (scientific, economic and utility) over an entrenched cheaper competitor. These efforts led to year-over-year revenue growth of 50%. BTS also developed materials for co-marketing initiatives with strategic partners that led to account-specific growth of up to 75%. The sales and marketing efforts overall led to a highly successful launch and sales initiative, with the product quickly becoming the single largest revenue generator for the company.”
Mike R., Regional Marketing Manager – Molecular diagnostics’ company
“Brad and his team at BTS Consulting were very professional and responsive in the development of our initial graphic needs and website. We also appreciated their value-added knowledge of the life science industry and their sensitivity to the limited financial resources of an early stage company.”
Frank Langley, President & CEO, Founder – Addiction Therapeutix Inc.
“I was very pleased with the work completed by BTS Consulting. The creative brief process initially employed by BTS was thorough and made me critically think about what was important to me, my brand and our organization’s message to the target population. They really listened to my goals and input, which made the final product exactly what I desired from the onset. I would highly recommend BTS to other businesses that are seeking a quality marketing and design company.”
Brent Toto, Executive Director and Founder – Life Connect Associates
“The BTS Consulting team is extraordinarily professional and provide sound advice backed by credible experience that doesn’t leave you guessing or uncertain when making important decisions about content, copy, artwork or messaging.”
Michael Jablon, Director of Operations – Altravax, Inc.
“BTS has a valuable team with up-to-date knowledge of healthcare market research and trends, while producing creative pieces with effective copy that gets results. In the past year in a tough economy, we experienced a 12% increase in patient visits, our primary indicator of marketing success, which generated additional revenue and provided a strong ROI.”
Diane Meyer, Marketing Manager – Glacial Ridge Health System